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Zomato's gamble with 'Eternal': A visionary leap or just a name game?

New Delhi, Feb. 10 -- A name can mean everything-or nothing. When Zomato decided to rename its corporate entity to Eternal Ltd last week, the industry sat up and took notice. Was this a strategic move... Read More


Competition a positive force, keeps us sharp: Coca-Cola president Murphy

Mumbai, Jan. 29 -- The Coca-Cola Company's president and chief financial officer John Murphy has reaffirmed India's critical position in the beverage maker's global strategy, underscoring its growth p... Read More


LS Digital launches AI marketing stack with aim to accelerate adoption

New Delhi, Jan. 28 -- Indian digital marketing transformation (DBT) company LS Digital has unveiled its AI marketing stack, integrating artificial intelligence into its suite of marketing services. Th... Read More


Kingfisher's big beer bet: flavoured brews

New Delhi, Jan. 27 -- With rising affluence, increased socialization and the evolving preferences of younger consumers, United Breweries Ltd (UBL) is tapping into a new wave of opportunities in the be... Read More


Are brands losing ground as customers chase deal-thrill?

New Delhi, Jan. 27 -- A few years ago, Neha Mathur, a loyal customer of a well-known beauty brand, wouldn't have thought twice before restocking her favourites, even at full price. Today, however, she... Read More


Pickleball league ad review: Tapping curiosity, building familiarity

New Delhi, Jan. 26 -- The World Pickleball League (WPBL) has launched its inaugural digital video campaign to announce the arrival of India's first franchise-based pickleball league, which runs from 2... Read More