New Delhi, March 31 -- A late entrant in India's Rs.70,000-crore decorative paints market, Birla Opus has spent the past year taking on entrenched competitors with a mix of product innovation, aggress... Read More
New Delhi, March 31 -- In an industry known for controlling narratives, Indian advertising is now grappling with one it can't spin. Just days before the Indian Premier League (IPL) kicked off-India's ... Read More
New Delhi, March 31 -- CashKaro has rolled out what it claims is India's first Ghibli-style advertisement-an animated campaign that mocks coin-based rewards while pitching its "real cashback" proposit... Read More
Mumbai, March 27 -- Starting 1 April, Indian fans of World Wrestling Entertainment (WWE) will need a Netflix subscription to watch Raw, SmackDown, NXT, and all related marquee events including Wrestle... Read More
Mumbai, March 27 -- With over 60,000 attendees and a star-studded lineup featuring global acts like Green Day and Shawn Mendes, the third edition of Lollapalooza India held earlier this month reinforc... Read More
New Delhi, March 24 -- Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) is doubling down on live events and original intellectual properties (IPs), aiming to turn its marquee shows into a Rs.200-250 c... Read More
New Delhi, March 22 -- Reliance Industries Ltd-backed JioStar is betting on "unprecedented viewing" for the 18th season of the Indian Premier League (IPL), which kicks off on Saturday night, as the ne... Read More
New Delhi, March 20 -- Digital-first advertising agency Liqvd Asia has acquired performance marketing and SEO agency AdLift for Rs.50 crore in a two-phase deal, structured in two parts with a maximum ... Read More
Mumbai, March 19 -- Tourism New Zealand, the body responsible for promoting the island nation in key markets, is taking a series of initiatives to boost Indian tourist arrivals, including improving co... Read More
New Delhi, March 17 -- Dream11's latest IPL 2025 campaign is a masterclass in blending humour, star power, and the eternal Indian obsession-cricket. Featuring Bollywood heavyweights Aamir Khan and Ran... Read More