Mumbai, June 9 -- Despite record-breaking viewership and soaring ad spends, most ads aired during IPL 2025 may have already faded from public memory. While the on-field cricket remains fiercely compet... Read More
MUMBAI, June 9 -- As the advertising industry navigates the challenges of project-based billing, the rise of in-house creative teams, and tightening profit margins, MullenLowe Lintas Group India is un... Read More
Mumbai, June 9 -- Top-tier law firm Cyril Amarchand Mangaldas (CAM) has appointed Mihir Rale as partner and co-head of its newly consolidated Digital+ practice. Rale, who will be based in the firm's ... Read More
MUMBAI, June 5 -- Coffee maker CCL Products (India) Ltd has rolled out UK-origin brand Percol in India, aiming to tap into the country's emerging demand for premium, sustainably sourced coffee. The m... Read More
MUMBAI, June 1 -- GMR Sports, best known for its Indian Premier League (IPL) franchise cricket team Delhi Capitals, is making an ambitious foray into rugby with the launch of the Rugby Premier League ... Read More
New Delhi, May 29 -- In a move that would've raised eyebrows not so long ago, media rivals Sony Pictures Networks India (SPNI) and JioStar have teamed up to share the broadcast rights to India's crick... Read More
Mumbai, May 29 -- In a digital economy increasingly defined by high-velocity clicks and algorithmic shelves, brands are grappling with the chaos of managing e-commerce and quick commerce campaigns acr... Read More
MUMBAI, May 28 -- Rooter, a game streaming startup that began life as a sports fan engagement platform in 2016, is rewriting its playbook yet again. In its sharpest pivot so far, the company has doub... Read More
New Delhi, May 26 -- In its boldest marketing move yet, WhatsApp has launched "Not Even WhatsApp"-a global campaign that puts privacy front and centre. The 60-second TV spot in India, directed by Acho... Read More
New Delhi, May 26 -- For a category long defined by function over feeling, Gulf Oil Lubricants is trying something unconventional: building an emotional connection in a price- and performance-driven m... Read More